Return to site

Sustainability Experts Look Like...

By: Sabrina Clarke

· Sustainability

...Juliet Tumusiime, Founder of Nyuzi International, who produces Cheveux Organique. Cheveux Organique is a 100% banana-based fiber hair—a biodegradable substitute for plastic, synthetic hair.

The global hair wigs and extensions market size was valued at USD 6.13 billion in 2021 and is anticipated to grow at a compound annual growth rate (CAGR) of 8.0% over the forecast period, according to Global View Reports, Global Hair and Wig Market Report 2022. Synthetic hair is made from petrochemical-derived materials such as polyester, acrylic and PVC, which are not biodegradable. Therefore once used, the hairs will likely end up in our oceans or landfills. Given the exponential growth of the product, this waste will be detrimental.

Cheveux Organique's solution is innovative, practical and provides a solution for women who use synthetic hair, our biodiversity, and ultimately our planet. Cheveux Organique is a perfect case study for social and economic sustainability that should be VC and PE-backed for scale and on the supply chains of every company in the synthetic hair market.