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Sustainability is a focus for 2023, now what?

By: Sabrina Clarke

· Sustainability

I listened to industry leaders debate what should be the focus for 2023 at Mediatel’s Future of Brands event. It was hot, I mean how do you choose?

Sustainability (barely) made it to the top of the list as one of the areas of focus. In my conversations, it was clear to me that more support is required for leaders to effectively embed Sustainability as an internal programme. This is what my penultimate article for 2022, ‘Sustainability is a focus for 2023, now what?’ does; it gives a blueprint everyone can follow, from those starting to the sophisticated.

Sometimes we need to get the basics right, and doing so ensures a significant impact.

ps: We get to maximum impact by measuring sustainability. It works for profit, so...