Last year I self-published my article: 'Adidas' decision to terminate the partnership with Ye was commercial, not social' because I was told my position wasn't 'relevant to the media and advertising industry'.
In my article, I specifically critique the role Adidas didn't play in minimizing the risk of Ye's anti-Blackness for profit, which subsequently led to his anti-Semitic behaviour. Adidas was happy to exploit Ye's antics for profit until it cost them.
As it turns out, my analysis of the situation was right; not only relevant to the media and advertising industry but will now be relevant to all industries, brands and may become case law. Shareholders have filed a lawsuit, and their claims address much of what I outline in my article. Adidas did not mitigate the risk, and its actions led to a decline in the share price.
You can read my article 'Adidas' decision to terminate the partnership with Ye was commercial, not social' here: http://ow.ly/qyvZ50OsGSf