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Is your company an Eco-Liar?

by: Sabrina Clarke

· Sustainability,Strategy

Is your company an Eco-Liar?

Adam Maguire wrote a timely reminder about the greenwashing that is currently happening across all industries. Greenwashing is essentially faking environmental and social impactful products or services. It is why groups like Brandalism exist, hackers that all out companies for opposing or hypocritical practices.

Maguire's article prompted me to think about the impact of eco-liars as sustainability gains its rightful momentum. While greenwashing damages the agenda, environmental strategies and programmes will prevail. However, when the balance shifts to social and economic sustainability, eco-lying will be more insidious.

Companies must put in the right foundations now. Read Adam's article here.