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Localization is the #1 growth strategy

by: Sabrina Clarke

· Strategy

85% of company growth strategies require localization- Lokalise, 2022 Global Research

One of the common misconceptions about market expansion is that it is synonymous with geography. Lokalise, a leading localization platform, has built an intelligent niche around local experiences.

Their recent published reports had interesting findings that include:
Expanding to new geographies is the second most important growth strategy for companies
85% of companies' growth strategies require localization
84% plan to expand to new markets

We have seen the impacts of the supply chain because of the lack of localization. Lokalise's report confirms that localization is required, and the experts with the competence are Small and Medium business owners.

It's circular.