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Netflix pioneered subscription behaviour but became its victim...

by: Sabrina Clarke

· Media,Strategy

...but now there is light at the end of the tunnel as the streaming service looks to add advertising to its platform.

When Netflix announced that it lost over 200k subscribers for the first time in ten years, the outcome was brutal, a $50 billion loss of revenue, 35% stock price decrease, staff lay-offs and industry conversations about what the juggernaut that has led the pack for over a decade would do next? It is interesting to observe how Netflix attempts to close this gap because they have both behavioural and commercial solutions. Specifically, Netflix hinted at “clamping down” on password sharing and introducing a lower-tier subscription model that would introduce ads. 

Read the full article in my column of The Media Leader