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Audio Killed the Video Star

by: Sabrina Clarke

· Media,Strategy

When Music Television (MTV) launched in 1981, it was a watershed moment for media, advertising, artists and consumers. On one channel, viewers could see the innovation of David Bowie, and Michael Jackson, in between Lucozade ads. A wonderfully weird but effective combination that made appointment T.V. Interestingly MTV and the other offshoots killed the radio star by ushering in a voyeuristic cultural phenomenon.  

Read the full article in my column of The Media Leader