Return to site

News Corporation: Double-digit growth

by: Sabrina Clarke

· Transformation,Strategy

News Corporation, Rupert Murdoch's company, has had seven years of uninterrupted double-digit growth due to acquisitions and digital transformation, according to a presentation delivered by Robert Thomson to investors.

Where has News Corp focused its efforts?
Digital advertising and subscriptions.

Subscriptions, while saturated, are not going anywhere, especially where there is hyper-focus on a niche. News Corporation is exceptional in its range. From salacious to high-brow, you can find content by them.

News Corporation understood to be sustainable, digitally transforming and acquiring were the only options, and the numbers speak for themselves.