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What is Greenhushing?

By: Sabrina Clarke

· Sustainability


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Greenhushing is when a company does not communicate its Sustainability or ESG efforts/reporting.

Although the industry wants to categorise this as a 'new' trend or ‘on the rise”, there is nothing new or rising about the lack of data transparency on just about everything that is not directly related to profit in business.

While greenhushing is firmly added to the buzzword list on sustainability, navigating data challenges is par for the course.

Ps. A lot of people wished Katt Williams practised greenhushing. If you have no clue what I am referring to, phone a friend 😏

Photo Credit: Katt Williams source unknown