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How sustainability efforts fall apart

by: Sabrina Clarke

· Sustainability

In a recent Harvard Business Review article, four hidden enemies were identified that are the main issues for why sustainability efforts fall apart.

Build Global works with clients to develop or drive their sustainability strategy and programmes. Having led engagements, I agree with the not-so-hidden enemies and would add a fifth.

Hidden Enemy 1: Structure and Governance
Hidden Enemy 2: Processes and Metrics
Hidden Enemy 3: Culture and Leadership
Hidden Enemy 4: Methods and skills

My added 5: Greenwashing

All the best attempts fail if there is an internal 'focus' on sustainability. But, externally, there is a significant investment into areas that harm the environment or 'marketing' about social and economic change, but the reality is different.